When it comes to telling Cleveland’s healthcare story, Beth Kapes is my first and only choice. For the launch of the Global Center for Health Innovation website earlier this year (2017), we wanted to include a robust content strategy to engage with our tenant partners and showcase Cleveland’s thought leadership.
Beth’s previous experience, impressive network of contacts, and knowledge of the healthcare community both nationally and locally, were just some of the many reasons why I knew I had to work with her on this project.
Not only was Beth terrific to collaborate with on story ideas, but she was able to connect with the top CEOs in Cleveland for interviews on topics such as Cybersecurity, Wellness, Opioid Epidemic, Policies/Education, and Technology. Beth’s insight, perspective, and storytelling took the Global Center’s content strategy to a national level.