Services

Creativity. Collaboration. Energetic strategizing. This is how I’ve been telling the story that makes a difference for over 25 years.

Moving Words Into Action is a strategy-first B2B content partner led by Beth Kapes. I help complex organizations turn their expertise into clear, consistent stories that drive awareness, understanding, and action.

I partner with B2B leaders, marketing teams, and founders who need a senior content strategist to untangle complex stories — complemented by ongoing content marketing and AI education to elevate results.

Here’s how I partner with clients — from content strategy and storytelling through to ongoing programs and flagship projects.

Content Strategy & Messaging

Diagnose what’s working, clarify your story, and build a content roadmap that supports your business goals.

• Audience Persona Strategizing
• Brand Strategy Development
• Professional Content Development and Strategy
• Marketing Communications
• Project Management
• Proactive Generative AI Adopter & Implementer

Thought Leadership & Longform Content

Turn your leaders’ expertise into articles, books, and long-form assets that earn trust and visibility.

• Longform Content
• Blogging
• Professional Journalism
• Executive Speech Writing
• Publishing
• RFP Responses
• Video Script Development

Always-On Content Programs

Plan, create, and manage ongoing content that keeps your audience engaged.

• Newsletter Development and Management
• Email Marketing Campaigns
• Social Media Marketing
• Content Development
• Editing

Podcasts & Multimedia Storytelling

Launch and sustain podcasts and multimedia content that extend your story into new formats.

• Podcast Creation and Management
• Podcast Guest Speaking
• Video Script Development

Visibility & Relationship Building

Support public relations and speaking efforts with clear, on-message content.

• Public Relations Support
• Press Releases
• Executive Speech Writing

FAQ

Do you build content strategy as well as write?

Yes! I started my career as a journalist, and have a lifelong love for writing. But my sweet spot is in building and executing brand strategies. I work with several senior writers who contribute to various projects, which I oversee and polish for the final deliverables.

How do you use AI in your work?

I started my AI learning journey in 2022 by attending the Marketing AI Institute’s conference and receiving certification in its PilotingAI course. Since then, I’ve used AI as a partner for research, ideation, and optimization, but never a replacement for human voice and judgment.

Can you manage ongoing content programs?

Absolutely! From developing editorial calendars for email newsletters and thought leadership blogs to managing social media accounts, I pride myself on the timely orchestration of all content elements for successful campaigns.

Do you work alone or with a team?

I’m proud to have a team of collaborators who help me provide complete content marketing services. In addition to senior writers, my team offers web development, graphic design, social media, and photography.