As a content creator on a mission, Beth Kapes has been "Moving Words Into Action" for over 25 years.
With an extensive background in professional communications, I've strategized, developed, and managed content marketing campaigns for national corporate and not-for-profit clients, publishing groups, and local businesses of every size.
My clients vary greatly, but the focus is the same: Tell the story that makes a difference!
Beth Kapes is the founder and president of Moving Words Into Action. She started her content marketing journey at Cleveland Clinic. After having her daughter, she began building her content business, which has grown over 25+ years. With an extensive background in professional communications, Beth has strategized, developed, and managed content marketing campaigns for national corporate and not-for-profit clients, publishing groups, and local businesses of every size.
According to many of Beth’s clients, she’s “stunningly organized, highly effective, and one of the hardest-working content professionals” they’ve partnered with. She truly cares about her clients on a personal and professional level — and delivers this dedication to everyone she works with.
From creating a content strategy through in-depth interviews with our clients in numerous industries across the country, to developing and managing several national email marketing campaigns, Beth goes above and beyond to build the SpyGlass brand.
Beth is a senior, strategy-first content partner you work with directly, not a layered agency team. She brings 25+ years of experience across healthcare, tech, insurance, government, and not-for-profit organizations, and personally leads the thinking, interviewing, writing, and execution on every engagement.
Because she’s independent, she can flex around your existing staff and partners, focusing only on the strategy, stories, and content you actually need—without retainers full of unused “hours,” overhead, or extra roles to manage.
If you had to choose, Beth is the choice many have been happy to make every time.
Beth is proud to have authored and served as guest editor for numerous books, including:
Beth lives in Bay Village, Ohio — a small suburb on the west side of Cleveland along the Lake Erie shore. She loves the water and her classic all-wood boat, cooking for family and friends, and working from her home.
For interviews or collaborations, visit her Contact page. You can follow Beth (and her Midweek Motivations and summer boating updates) on LinkedIn and Instagram.
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