When you think of your brand’s content, what comes to mind? Your website? A blog post? Maybe an electronic newsletter or social media posts? These are all great ways to tell your story, but it’s how they complement each other—and work together— that makes a brand come alive.
I love to tell the story that makes a difference—but it’s how I help my clients see the content forest through the trees that makes the difference for you.
My services extend beyond copywriting with the goal of creating an overall strategy that builds an unforgettable brand.
Just like different varieties of trees create a forest’s ecosystem, I collaborate with experts and resources to make your overall forest of content grow and thrive!
A great website is your company’s best foundation of content. Not only is your site a voice that’s uniquely you, if its content foundation is thoughtfully developed it can extend well beyond into a variety of platforms. To ensure the best foundation is built for you and your brand I work closely with a top web developer from the beginning of any messaging strategy—and I’m lucky to collaborate with the best here in Cleveland.
The look of your brand can make or break the message. As I collaborate with the web developer on your site’s structure and develop content, I simultaneously work with a pro graphic designer on how they can best visually make a difference.
Whether it’s your website, blog, social post or a book capturing your company’s culture, I can’t stress the importance of copyediting for a final polish before your message goes live. I’ve kept a pro copyeditor within my forest for years and can bring on the best to polish every detail.
Email Newsletter Automation
E-mail marketing is the king of the marketing kingdom, with recent research showing a 4,400% ROI and $44 for every $1 spent. This fact makes electronic newsletters a cost-effective marketing tactic for any brand and I’m proud to have developed numerous e-mail campaigns that deliver. For an effective e-News campaign, I work closely with an email automation expert to ensure the best impact and long-term planning to reach your audience.
Professionally developed content fuels social media, and when I’m writing about your company it’s crucial to plan how I can help fuel your unique posts. Here in Cleveland, I work with one of the best national social media experts to amp up your social presence by extending your brand’s established voice and messaging.